What percentage of people find your business by senior storefront were visiting your office, versus finding you on the web? Depending on your industry or what you’re selling, that can be a pretty variable equation. But no matter what, you should have as good of a digital web presence as possible, if the only way that people can find you from their position is through the Internet.
And if you want to be competitive on that level, you have to do things like work on your search engine optimization, make social media connections, invest in engagement, and potentially follow industry leaders who seem to have their virtual presence on lockdown.
Work On Your SEO
One of the simplest and most effective ways to improve your web presence is by establishing reliable search engine optimization practices. This is a little bit of a moving target these days, but once you get the principles down, you should be able to adapt and overcome as necessary. Search engine optimization works by establishing text that different algorithms can read that showcase the importance of various topics on your page. Knowing how to utilize text to suggest the intent of your content is huge when it comes to getting web traffic.
Make Social Media Connections
Using social media for business comes very naturally to some people. For others, it can be a more difficult road. For people that haven’t been heavy social media users for the last six years or so, the transition may be a little confusing. It does take practice to learn the rules of the road on social media platforms, and even small mistakes can be amplified over the Internet to the detriment of your business. Ideally, you will have a social media manager at your company that will help you through the potential pitfalls.
Invest In Engagement
When it comes to digital web presence, the rule is that you need to figure out how to engage people, and then convert them. Engagement means figuring out how to have the equivalent of a natural conversation between people, but make it in the online world. Engaging means inviting comments on your digital presence. It means answering people when they have questions. Once that personal connection is established, people are more likely to purchase your goods or services.
Follow the Industry Leaders
In any industry, there are going to be the top one or two companies that have the best digital web presences. Even though you never want to copy their content, you can very much copy their framework and processes. See how they arrange their digital tools effectively, and then figure out which of those methods you can use to establish better relationships on your platform.