Business Website Building: Tips For The Novice Site Designer

Building a business website is no simple task, but it is not rocket  science.  The internet is a grand supplier of information pertaining to almost any subject one could imagine, and website design is definitely on that list.  

To conquer the basic formatting of your business website, there are plenty of different website templates available online.  The novice business site designer has much to learn, but the task is far from insurmountable.  Start educating yourself now, and check out a few of the most important aspects of a successful business website design.  

Make room for your organization’s products and services

When you embark on the journey of building a business website, you must first focus on how you plan to showcase your organization’s products and services.  Every great business website has a “Products & Services” page.  

Your space does not necessarily have to be labeled “Products & Services.”  You simply need to create a workable space for web users to “shop” through your organization’s creations.  This example website shows how simplicity is still quite workable.  As long as your web viewers can easily navigate their way around your site, you are free to take design liberties.  

Optimize your website design for mobile access

Optimizing your business website for mobile access is important, because Google’s search bots reward those who understand that the world no longer spends much time sitting in front of a computer screen.  

People are on the go, and they use their mobile devices more than they use their PCs to access the internet.  It will benefit the success of your website to invest in mobile optimization.  Web users should not have to pinch and swipe to accurately view your website.  

Create new and meaningful content for web readers

Create a space for a business “Blog” page on your website.  One of the most effective ways to draw more eyes to your website is to invest in the creation of a collection of quality blog posts.  Your posts should be relevant to the industry in which your organization functions.  

Targeting the right readers will draw in more intentional interest.  Also, make sure to provide social media linking buttons on every blog post, so your readers may share their interests with others.  

Communication is a top priority in every good design

Every great business website design needs to come equipped with a sense of urgency towards communication.  Create a “Contact Us” page, and provide several different ways for a person to contact your organization should they choose.  

In addition to the specific page created for communication, it is common to include an easy-to-use comment box on the homepage.  Make it easy for visitors to share their thoughts and experiences.