Launching your first business operation as an entrepreneur is an exciting time, but you want to make sure you have everything in place. Before launching a new business operation in the 21st century, you have to build a website.
Most small business entrepreneurs wear a lot of different hats in the business, so you’re probably the person responsible for building your business website. No worries. Once you grasp a few foundational design tactics, you’ll be well on your way to a successful business website launch.
Set up navigation functions
One of the first pieces of your website you’ll want to construct is a method of navigation. Visitors to your website will expect a clear and simple way to browse through the content your business provides.
A common solution for this function is a stationary (or floating) navigation bar along the top or side of your website’s layout. This criminal defense website shows how clean and simple stationary navigation looks. It’s okay to get creative, but simplicity is most important in navigation design.
Build with mobile users in mind
Mobile access to the internet is far more prevalent than that of PCs and laptops. Designing for mobile users is necessary for the survival of your website. No one wants to spend their time pinching and swiping their mobile screen, so design to fit the display of today’s viewers.
Adding media queries to your website’s coding will help move you towards fluent mobile optimization. Media queries will give your website the ability to adjust to the display of the device currently accessing your business website.
Learn and implement the concepts of SEO
Search engine optimization will teach you how the internet really works. It will also teach you how to create digital content that is more effective in reaching the right audience. Dig into what SEO has to offer, and you are almost assured to boost your website’s success rate.
Knowledgeable SEO habits will help your business website to rank higher in the SERPs (search engine results pages), and ranking higher in the SERPs means more traffic through your site.
Encourage communication through design
The way in which you design your business website can encourage passing visitors to make a connection and communicate. Add the traditional “Contact Us” page to your website design, but don’t stop there.
Add other design tactics which will entice web users to share their thoughts and feelings regarding your products/services. Contact phone numbers, comment boxes, and enticing call to action will draw more insight from web users.
Add social media sharing to your design
Social media sharing is a way of life now, and your business website can’t miss out on all the action. Add social media sharing buttons to your site’s design, so passing users can share what they find most interesting with friends and family.