Small business entrepreneurs are everywhere in today’s modern business community. Thanks to the massive gains in technology over the past decade, it is easier than ever before to start your own business.
Though it may be far more possible today to set your own path in the world of business, it still comes with plenty of responsibilities. Being a small business owner is no simple task, and you will have to learn to wear many different hats.
It isn’t unusual for a small business owner to be his/her own accountant, inventory manager, web designer and more, so flexibility is essential. Here are a few tips to get you started down the path to enlightenment when it comes to the issue of building your new business website.
Design for simple navigation
One of the most foundational pieces of your website’s design is the navigational options you offer. People need a way to move around the content of your website, or your pages are all just individual little domains. There has to be a connection between the various content on your website.
The easiest way to set up navigation within your web design is to add a stationary navigation bar to the top of the layout. Like this industrial website shows, stationary navigation simply lays out all of the movement options of your website to make it easy for users to know where they are, where they’ve been, and where they will go next.
Communication is important to your small business. You need communication to better assess the mindset of your target audience. You need a chance to hear your customers, and adapt your product or services to better fit their needs.
It is not enough to simply include a “Contact Us” page within your design. Your website should have other pleas for communication from viewers. Add a “leave a comment” box below your blog posts, or a simple contact form on your homepage to direct more viewers to share.
Integrate social media sharing
Social media sharing buttons are a great way to link the content of your business website to the social communities of the web.
Adding social media sharing buttons in strategic locations across the design of your website gives users the ability to share on a whim, and your business the ability to enjoy free marketing.
Optimize for mobile access
Mobile access to the web is extremely prevalent, and your business website will miss out on views without optimizing for mobile access.
Mobile optimization means that your business website will display to fit the small screen of a mobile device, and that all of the functions of your design are easily transferable to mobile.
Incorporate the concepts of SEO
Finally, become well versed in the concepts of search engine optimization. SEO will leave you more equipped to design a website that will make digital waves.