Business Website Development: Foundational Design Tips

Without a well-developed business website, your organization may find it hard to stay afloat in today’s industries. Digital development is a huge part of modern business, and it’s time to make certain that your business isn’t left in the dust.

Even if you already have an active business website, there is always room for improvement and optimization. Take the time now to check out a few foundational design tips for your business website, and consider what might benefit your own design.

Navigation throughout the design

Traditionally, designers immediately comprehend the value of a stationary navigation option in their website layout, but there is more to the story. Navigation is rudimentary in other areas of your business website as well.

Most business websites come equipped with a business blog section. Your blog needs comprehensive navigation too. Check out this law firm website’s blog section. The navigation setup will get you where you need to go when browsing through the organization’s numerous posts.

Encourage communication

Communication is a vital part of business and life. Communication is also one of your most influential tools in business. When you can get into the mind of your target audience, you can better serve the needs of the community.

Adding a “Contact Us” section to your business website is a no brainer, but don’t neglect the rest of your design. Your homepage, blog posts, and about us pages are all great places to drop a comment box or phone number.

Optimize for mobile access

Don’t underestimate the importance of mobile optimization. The internet has become a place for mobile devices much more than it is a hub for PCs and laptops. People don’t sit at home to browse the web anymore.

If your website is not yet optimized for mobile viewing, then research the integration of media queries. Media queries will set your content up to automatically adjust to the screen currently viewing the information. For example, there are many companies, such as GoSite (you can check here), that provide an interface for companies interested in further expansion. These companies have developed customized tools that allow employers to handle other aspects of their businesses online – such as payments, marketing, appointment booking, and accounting – with a minimum of technical skills.

Integrate social media sharing icons

Social media is the heart of communication on the internet, and it behooves your organization to become a part of the all the talk. Adding social media sharing icons in strategic locations throughout your design will provide a linking path to social media.

Learn how to apply the concepts of SEO

Search engine optimization is a construct you cannot ignore if you hope to find success online. Ranking at the top of the SERPs (search engine results pages) is marketing gold online, and your business can’t afford to miss out.

SEO will teach you how to create content that will more frequently find its way to the top of the SERPs when web users search relevant terms. Moz is an authority on all things SEO, and their website is a great place to begin learning.