Building a blog for your business is a foundational step towards a successful digital marketing strategy. Organizations who choose to prioritize their business blog are more than ten times more likely to experience a positive return on their investments.
Your business blog can have an enormous effect on the longevity of your organization if you know how to create content that commands engagement. Here are a few helpful tips to get your business blog started down the path to success.
Blogging goals and strategies
When you set goals and lay out strategies for your marketing/blogging campaign, you’re more likely to see it through. Professionals who start their blog with no real purpose or intention can easily fall off of their blogging routine and lose the loyalty of readers.
The object is to not allow your blog presence to lose steam. You have to stay fresh and relevant in the minds of your readers to keep them coming back and sharing.
Empathetic content engages readers
To create truly empathetic content for your readers, you have to find a way to better understand what matters to your target audience. What topics and situations make the most impact on who your readers are as people?
Focus on the motivating factors in the lives of your readers, and find a way to weave your purpose into what really matters. Inspire readers to take action and get engaged with your organization’s mission.
Natural and helpful links in your text
Your blog posts need competent linking patterns, so people can trust the information you are providing is legitimate. Work your links into the text of your blog posts naturally.
When a link feels like it’s been forced into the sentence, readers will become suspicious of your motives. Forced links feel like a trick to readers, and it’s not a good way to run your business blog.
Visual content to stimulate the eyes
Your business blog needs something eye-catching to draw in readers. A great image is more powerful than a thousand words, and your blog can’t live without a visual outlet. This example business blog shows just how effective one image can be in conveying a point.
Use a mixture of high quality images and videos to make your posts more of an experience. It’s also quite helpful to add polls or trivia questions to challenge your readers’ minds.
People love to feel smart and like they’re accomplishing something. The motion of clicking through a poll or trivia question offers a reward of accomplishment at the end.
A foundation in SEO
Before you dive head first into blogging for your business, you should make sure you have a firm foundation in the concepts of search engine optimization. SEO will teach you how to cultivate winning content, and successfully navigate the challenging algorithm of Google’s search engine.