In 2016, £3.7 billion was spent on advertising outside. It’s a big business, and it’s understandable that you’d want a piece of the action.
If you’re spending money on outdoor advertising for your campaign, you want to make sure that your banners are placed in the best place possible. Where the Trade Buyshave offered up this advice to make sure that your banner is in the right place.
Think tactical, where would be the best place for your customers to see your banner? It goes without saying that your banner needs to be in front of potential customers. Knowing exactly who your customer is, and where they’re likely to spend their time day-to-day is always a strong place to start.
There are a few techniques you can use when you’re deciding on where to place your banner. Keep the following in mind when you’re making the decision:
- Inside your establishment – If you own a shop or leisure venue that’s open to members of the public, having a large display banner in your premises will help you to quickly and effectively promote any offers or products that you’re trying to push. An added bonus? If it’s on your property, you can change the banners as often as you feel.
- Outside your establishment – Banners can be used to great effect outside your workplace. Again, you can use them to promote your latest products or services, or any offers that may be of interest – offers are great way to attract new customers who haven’t worked with you before. You can also use outdoor banners to replace the company logo and signage – as they can be a much more affordable option than more permanent solutions.
- In public spaces. Whether it’s building wraps or scaffolding, getting outdoor banners in high-traffic public spaces is a great way to get a lot of brand exposure very quickly.
- At public events. Public events such as marathons, festivals and more are usually highly populated with people, so you’ll be able to get your message to many very quickly. Make sure it makes sense for your business to be seen in affiliation with the event, and that the people who are attending it fit your customer demographic – otherwise they’re very unlikely to convert into customers.
- Exhibitions and trade shows. Outdoor banners can be utilised for the indoors very successfully at industry exhibitions and trade shows. Make sure when you’re setting up that your banner is in visitors’ line of sight so you can attract passers-by as they enjoy the exhibition.
When pitching up your outdoor banner, you should make sure that it is close to the location where you are operating. This is important if you’re trying to attract new customers, as anyone who sees your sign and is interested in visiting is unlikely to travel far. Putting the sign near your premises gives your banner the best chance of success.
Look to see what and where your competition is displaying on their advertisements. This should inform your decisions for two reasons – it will give you a good idea of places that work in your market – but it also may be worth avoiding so you’re not advertising in the same place as your direct competitors.
Creating your perfect outdoor banner
Outdoor banner printing is important for any business. When you start to design your advertisement, you need to understand your audience – what do they want from your business? Make this a selling point and then think of a location.
Banners that are placed right next to your business will probably bring in the same customers you currently have, so it isn’t having as much impact as it could have if you advertised somewhere further away displaying your current offers. This will help to dictate the rest of your design.
You need to make your banner stand out, especially if you’re on the hunt for new consumers. Make sure you consider the following five tips:
- The bigger picture.How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
- Keep things clear and simple. Try not to overcomplicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
- Your colour choices. Your colour choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colours that are easy to read.
- A call to action. What do you want people to do after seeing your banner? Calls to action could include:
- A visit to your premises
- Contacting you
- Visiting your website to find out more
- The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.