5 Best Brand-Shaping Strategies for Social Media in 2017

We live in the twenty-first century, and it’s safe to say that those who don’t use social media almost do not exist. Even our moms, aunts and grandmothers have social media accounts. In a way, we can say that social media has become the essence of the internet, and it’s even safer to say that social media is here to stay.

People use their social media accounts for lots of different reasons. Some to stay in contact with their friends, some to connect with their business partners and some to promote their business.

Promoting your business on the web is not as easy as it might seem at first, but there are some brand-shaping strategies that can help you out with that, so let’s check them out.


Since we live in a world where people can choose what they want to see, it is safe to say that spending money on TV commercials is pointless. According to a study by the London Business School, people who watch television are more likely to talk to their friends during commercial breaks than watch the ads.

That’s exactly why you should do what Facebook does. Social media moguls track and analyze users’ habits and get to know them, and you should exploit that fact. Target as limited an audience as possible, and you’ll have a much better chance of selling your product or services.

Focus on the mobile experience

We officially spend more time on mobile phones and devices than in front of our computers and laptops. According to Google, almost 60% of searches are now initiated from a mobile device. And what that means for social media marketers? It means that they should follow their audience, and find a way to steer the audience towards their website.

In short, having a website for your business is important, but having a mobile-friendly website is simply a must.

However, not just any mobile website will do. Your website needs to be fast and responsive. It has to direct the viewer’s eye to your key selling points. Specialized web development agencies like Leafcutter already know how to do that, so don’t be afraid to ask the professionals to help you. Optimize your site and let it work its magic on your potential clients.

Don’t underestimate InstagramWhat started out as a fun little app for sharing photos has now become a powerful tool for advertising and selling many different kinds of products.

If you’re not sure how to use Instagram, don’t worry, just do what popular brands do. They post 4.9 times per week on Instagram, and that method seems to be working, since they all have over one million followers on average.

But the best thing about Instagram is that 75% of users take action when they see something they like. That’s just how people are nowadays. They make their decisions on the spur of the moment.

All in all, if you’re looking for a way to spread the word about your business – Instagram is a marvelous place for that.

Use social influencers

When people are confronted with an endless stream of information, they get confused, and they try to make sense of it all. And who knows how to do that? That’s right, the seemingly unbiased expert or – the influencer.

The fastest way to your potential client’s heart is through the leader they trust, and that means that investing time, money and other resources in influencer marketing is a wise choice. According to Forbes, 48% of the consumers exposed to influencer content visit the retailer highlighted in the content, and that’s something you should exploit.

Virtual reality

VR devices are a trend that has been struggling to take off, but that’s normal. First-generation technologies take some time getting used to. However, that doesn’t mean that they’re not slowly finding their way in our heads. In fact, thanks to these techs new kinds of interactivity develop.

According to Ericsson ConsumerLab shopping is why most users were interested in VR in 2016, and that trend will grow in 2017. Users love seeing items in real size and form when shopping online which means that the pictures are not enough anymore. Creating a virtual shop for your business or making a VR tour of your company and putting it on Facebook might just be what your company needs.

Plan your marketing strategy around these trends and make the most of your time and money, but don’t be afraid to try something new if a marketing expert tells you to do so. Most of the time they’re right.